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Two female vendors serving a young girl and boy at a vendor stall at a farmers market.

Decisions for Farmers Market Setup and Operation

Farmers markets are unique because they represent multiple, individual vendors under a single name, location and organizational identity. Before the first selling day, a farmers market will need to do many of the things that each vendor does for their farm. For example, selecting a name and creating a logo for the market.

Several sealed cartons of apple cider in a red milk crate.

Direct Marketing of Fruit and Processed Fruit Products by Growers and Food Processors at Farmers Markets Within the State of South Dakota (Intrastate)

Growers and food processors that market fruits at the farmers market often have questions regarding the regulations for selling fruit products. The regulations are in place to address the food safety risks associated with different fruit products and the manner in which they are marketed.

Hands wearing plastic gloves cutting watermelon samples on a white cutting board.

Guidelines for Serving Samples at the Farmers Market

One way to increase sales at the farmers market is to offer samples. Vendors need to plan ahead to make sure they are in compliance with sampling regulations.

bunches of fresh garden greens ready to eat

Container Gardens and CSAs

Just about all of us have room to grow a few vegetables, as long as you have some space where they can get good sun exposure for at least six hours a day. You don’t even have to have a garden!

A produce stand with yellow wagon wheels and a green canopy.

Roadside Stand

Local food producers have many options when it comes to marketing their locally grown produce. Roadside or farm stands can be either permanent or temporary structures near a road or in a parking lot that sell directly to consumers.

A young, freckled girl eating small, red tomatoes inside a greenhouse.

Agritourism

When a producer has decided to sell a product directly from the farm, entertainment or tourism-based activities could be incorporated to create larger appeal. Agritourism could add value to the farm visit though education, entertainment, outdoor recreation, dining, relaxation or other avenues, potentially drawing more customers in.

A dog eating out of a bowl.

Pet Food & Pet Treats

In South Dakota the Department of Agriculture Feed & Animal Remedy Program is the agency that oversees the manufacturing, licensing and labeling of animal feeds and remedies. Local foods producers interested in selling pet foods or pet treats need to be in compliance with this program.

A table at a farmers market filled with fresh vegetable displays.

Developing a Vision Statement for a Farmers Market

The Vision Statement is a picture of what the market organizers want the market to look and feel like in the future.

A row of CSA subscription boxes with the words Green Market printed on them.

CSA Models

Community Supported Agriculture (CSA) marketing is an outlet that allows a farmer to sell subscriptions or shares to consumers prior to the growing season. When the produce or food product is harvested it is then delivered on a scheduled basis to the customer.

A young man and woman holding a csa box filled with fresh vegetables.

CSA Subscription ‘Box’

Community Supported Agriculture (CSA) subscriptions vary by producers; there is no set rule on the package size or box contents.