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Developing a Vision Statement for a Farmers Market

Written by Sierra Blachford under the direction and review of Chris Zdorovtsov (Former SDSU Extension Community Vitality Field Specialist).

The Vision Statement is a picture of what the market organizers want the market to look and feel like in the future. Self-reflection is an important part of creating a meaningful statement. The process may take time. The final result should be positive and helpful with a “we are going to do this” attitude. Going forward, all activities should lead the group towards achieving their vision.

Developing a Vision Statement

To develop a vision statement, ask these questions:

  • What do we want to achieve going forward?
  • When do we want to do it?
  • How do we want to do it?

Sample Vision Statement 1

This sample Vision Statement was modified from the Falls Park Farmers Market in Sioux Falls (2).

“The (Market Name) was created to provide a cooperative and organized marketing alternative for small scale agricultural and specialty products. We promote local production of agricultural and specialty products and offer opportunities for producers to enhance their marketing skills. We strive to improve the variety, taste and freshness of products available to customers in our area.

We promote strong, trusting relationships between consumers and vendors by insisting on honesty and transparency in all aspects of the creation of products. We create a space for interaction between the consumer and the producer. We believe that there are inherent benefits for the customer, producer, and community when food is grown, purchased and consumed locally.
We enhance the quality of life in our area by providing a community activity that promotes a wholesome, social gathering place.”

Sample Vision Statement 2

This sample Vision Statement is from the Portland Farmers Market 2013 Vendor Handbook (3).

“The (Market Name) is a place where:

  • Local food growers and producers prosper by finding local marketplaces for their products.
  • Every resident has access to high quality, nutritious, locally grown food.
  • Residents understand the value of strengthening the local economy by purchasing locally grown food.
  • Sustainable farming and local food production expand as more people choose to enter these professions.
  • Farmers markets grow, nourish and inspire community.

(Market Name) is playing a central role in creating this food system and in fostering an economically, ecologically and socially sustainable community.”

References:

  1. Ebben, Jay. Developing Effective Mission and Vision Statements. Inc. 2005. 15 Aug 2013.
  2. Falls Park Farmer’s Market. Philosophy & Rules 2013. Falls Park Farmer’s Market. 2013: 1-9. 22 July 2013.
  3. Portland Farmers Market. “2013 Vendor Handbook.” 2013: 1-81.Portland Farmers Market. 10 June 2013.
  4. Brookings Farmers Market. Brooking Farmers Market Rules. Brookings Farmers Market. 2013: 1-2. 12 May 2013.
  5. Columbia Farmers Market. Eat Fresh, Eat Local. Columbia Farmers Market. 2013. 2 May 2013.

Related Topics

Farmers Market Operation