Skip to main content

Farmers Market Operation

All Farmers Market Operation Content

A young, male merchant speaking to a group of customers at his farmers market stall.

Five Steps for Founding a New Farmers Market

This information was developed to provide a resource of options for new or developing markets as they begin organizing their farmers market.

Two female vendors serving a young girl and boy at a vendor stall at a farmers market.

Decisions for Farmers Market Setup and Operation

Farmers markets are unique because they represent multiple, individual vendors under a single name, location and organizational identity. Before the first selling day, a farmers market will need to do many of the things that each vendor does for their farm. For example, selecting a name and creating a logo for the market.

Hands wearing plastic gloves cutting watermelon samples on a white cutting board.

Guidelines for Serving Samples at the Farmers Market

One way to increase sales at the farmers market is to offer samples. Vendors need to plan ahead to make sure they are in compliance with sampling regulations.

Sign at a farmers market reading "we welcome SNAP benefits"

Electronic Purchases and SNAP

Markets and direct marketing farmers can reach a wider customer base by becoming a FNS SNAP Retailer and accepting SNAP purchases.

an image of red and yellow cherry tomatoes

Founding a Farmers Market: Form a Planning Team

The first step to forming a new farmers market is to form a planning team. Keep the team small enough so that it is simple, small and manageable.

baskets on a table with fresh produce at a farmer's market

Farmers Market

Farmers markets can help strengthen a community by stimulating the local economy and creating local entrepreneurial opportunities.

A husband and wife displaying fresh produce at a farmer's market stand.

Local Foods Legislation Introduced

Consumers who want to know more about where and how their food is raised are creating a bigger voice nationally. The increasing sales of local foods provides a bright spot for agriculture and a way to bring young farmers into agricultural production.

A woman rinsing vegetables off in an outdoor sink.

Food Safety Rules for Fruit & Vegetable Growers: FAQ

It seems rules and guidelines for growing fresh produce safely are constantly changing, as new laws and regulations are implemented each year.

small group of people outside a mobile food hub. Photo by Shakeitha Stone, USDA

The Benefits of Food Hubs

Food hubs provide another marketing option to producers who do not have time to participate in a farmers market or other direct marketing venues.

A row of vendor tents at a farmers market.

Drafting Farmers Market Documents: Market Rules

It is strongly recommended that new and existing farmers markets draft rules to govern the daily operation of the market.