Placemaking is a multifaceted approach to the planning, design, and management of public spaces that capitalizes on a local community's assets, inspiration, and potential. This approach is particularly impactful in small rural communities in South Dakota, where fostering a sense of place can enhance quality of life, spur economic development, and build stronger community bonds.
At its core, placemaking is about turning public spaces into vital community hubs. In rural settings, these projects can transform underutilized areas into vibrant spaces that encourage social interaction and local pride. This is not merely about beautification, but about creating functional, engaging environments that reflect the unique character of the community.
Examples of Placemaking in South Dakota
Revitalization in Webster

Webster, a small town in northeastern South Dakota, has been dabbling in placemaking for years. By incorporating local art, a local farmers market, and opening a new dog park, Webster has become a lively center of activity. Webster has also installed murals depicting the town's history and culture, which not only beautified the area, but also served as a visual storytelling tool. For example, Webster’s annual Pumpkin Fest has grown considerably throughout the years, lending to the idea that art and culture projects build and spiral upwards, leading to more.
If you would like to learn more about Webster, check out the video from the South Dakota Public Broadcasting short film, Dakota Life: Greetings from Webster.
The Freeman Prairie Arboretum

The Freeman Prairie Arboretum is another shining example. This 40-acre site was developed to celebrate the region’s natural heritage and serve as a recreational space for residents and visitors. The arboretum includes walking trails, native plant gardens, and educational exhibits. By preserving and showcasing local flora, this project enhances community identity while promoting environmental stewardship and offering a serene space for outdoor activities. Ponds, grasses, plants, flowers, and more than a mile's worth of walking paths are available for people to enjoy.
You can learn more at the Freeman Prairie Arboretum website.
Why Now is a Good Time to Begin Placemaking Projects
Spring and early summer are ideal times to initiate placemaking projects in South Dakota for several reasons, including the following.
Weather Conditions
The mild weather in these seasons is perfect for outdoor activities. Construction and landscaping projects can proceed without the hindrance of harsh winter conditions. Plus, communities can capitalize on the longer daylight hours, which provide extended periods for work, and (when finished) more utilization of the new space!
Community Engagement
Spring and summer are times when community members are more likely to participate in outdoor activities and events. This increased activity makes it easier to gather volunteers and engage residents in the planning and implementation phases of placemaking projects. Community events, farmers’ markets, and local festivals can serve as platforms for introducing and promoting these initiatives.
Planting Season
For projects involving landscaping, spring is the optimal planting season. Perennial trees, shrubs, and flowers planted in spring have the entire growing season to establish themselves, giving them a better chance of surviving the winter and contributing to the beautification of the space.
Economic Benefits
Starting placemaking projects in the spring aligns with the tourism season in South Dakota. Enhancing public spaces can attract visitors, possibly leading to a boost in local business, and encouraging economic activity. Improved public spaces can also host events that draw tourists and locals alike, generating additional revenue for the community.
In Summary

The benefits of placemaking are far more than the immediate aesthetic improvements. These projects can stimulate local economies by attracting businesses and tourists. They foster a sense of community by creating spaces where people can gather, interact, and build relationships. Placemaking initiatives can address social and environmental issues, promoting sustainability.
Placemaking offers a transformative approach for small rural communities in South Dakota, turning public spaces into cherished community assets. By starting projects in the Spring/Summer, communities can maximize engagement and take advantage of favorable weather conditions, ensuring their efforts yield vibrant, sustainable, and welcoming public spaces.