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Women on the Range workshop on social media set for Aug. 17

BROOKINGS, S.D. – Women in agriculture across South Dakota are invited to attend a Women on the Range Workshop about how to leverage social media to build and promote their operation and advocate for agriculture.

The workshop, hosted by SDSU Extension, starts at approximately 9 a.m. and lasts until 5 p.m. MT on Aug. 17, 2023, at the 777 Bison Ranch near Hermosa, South Dakota.

Women on the Range is a program designed to provide both networking and educational opportunities for women involved in agriculture. 

Several speakers will share their expertise at the event, including 777 Bison Ranch owner Mimi Hillenbrand and her crew about how they're using social media to promote ranching and bison. Jeff Martin, assistant professor and SDSU Extension Bison Specialist, will explain how bison are unique ecosystem engineers. Jaelyn Whaley, SDSU Extension Sheep Field Specialist, will provide guidance on having difficult conversations with people outside of agriculture and how to reach a non-agricultural audience.

The featured speaker is Kristin Harms, of Leola, South Dakota, a ranch wife and marketing specialist on her family’s third-generation Red Angus seedstock operation. By day, Harms manages marketing and social media for Bieber Red Angus, and by night tells her story as the Basic Ranch Mom (@thebasicranchmom) on social media. She uses both her business and personal platforms to advocate for the industry, share the day-to-day stories of ranch life and find humor in the chaos. Harms will provide tips for making social media work for you and using it to tell the story of agriculture.

"I’m excited to offer another Women on the Range event that brings together several perspectives and speakers that are knowledgeable about how we can use social media in agriculture to tell a story – not only to potential customers and other people in agriculture, but to the general public. We need them to understand what we do in agriculture,” said Krista Ehlert, assistant professor and SDSU Extension Range Specialist.

Registration is limited to 40 people and is $25. Lunch is included. To register, visit the SDSU Extension Events page and type in “Range”. A detailed scheduled will be emailed to participants.

For more information, contact Krista Ehlert, SDSU Extension Range Specialist.